In simple terms, media planning involves brand promotion, the launch of the product, and campaigns to push sales. Media planning may be less or more relevant on the basis of the media mix like TV, Radio, and Newspaper, just to name a few. Given below are three reasons that explain the importance of media planning.
In media planning, it’s important to decide on what you want to achieve with your efforts. Do you want to promote a new product that you have launched, or you want to increase your sales? Who are you going to talk to? Who is your audience?
Budget and Reach
This is an important aspect of figuring out your advertisement budget. If you don’t know how to figure that out, you may not be able to do it right. Similarly, you won’t be able to know where your money is going. After all, if you are not targeting the right audience, you may not be able to achieve your desired results.
For instance, a 30-second ad on TV on a non-prime time show may cost you a few thousand. On the other hand, the same ad will cost you a hundred thousand during the telecast of an IPL. So, it’s a good idea to hire a media planning consultant to do things the right way. They can create an inexpensive media solution that you can monitor and tailor based on the needs of your brand.
ROI and Measurability
Today, technology has made it possible to target advertising campaigns for effective reach. With the right solutions, it’s possible for you to put together an advertising plan in short order. Nowadays, the media solutions are offered for TV.
So, these are a few reasons that will show you the importance of media planning in the here and now, especially if you have a business to run.
Hope this helps.