Why Is Advertising so Important For Businesses?

Advertising has been serving a great purpose in the world of business. Whether you offer products that meet the needs or wants of people, you can’t depend upon the word of mouth or one-time announcement in order to get a steady stream of clients or customers. Let’s know more.


Basically, the goal of advertising is to promote what you have to offer, according to George Felton who authored “Advertising: Concept and Copy”. You can use advertising to promote anything, such as an upcoming event, a product or a political campaign, just to name a few. Whether you use print ads, handbills, billboards or commercials, advertising can help you a lot.


With advertising, you can raise the awareness of your target audience. In other words, you can teach them about the benefits of the service or product that you may want to offer. For instance, if a buyer witnesses a TV about a product that can help them get relief from pain, they may become familiar with the product. As a result, more people will buy the product.


Based on your advertisement, your target customers can find out if your product is better than that of your competitor. Demo of a domestic cleaning product is a great example of advertisement. Another good example is political ads.


If you want to remind your customers that you have not gone out of business is to run advertising campaigns from time to time. So, it’s a good idea to maintain your presence with the help of ads, postcards, fliers, and events. In the same way, a dynamic site can help develop a long-term relationship.

So, these are a few benefits of advertising that prove how important it is to run advertisement campaigns in the here and now. In fact, getting customers is not easy without advertising.

Media Planning

What Is The Importance Of Media Planning?

In simple terms, media planning involves brand promotion, the launch of the product, and campaigns to push sales. Media planning may be less or more relevant on the basis of the media mix like TV, Radio, and Newspaper, just to name a few. Given below are three reasons that explain the importance of media planning.

Media Planning

Brand objective

In media planning, it’s important to decide on what you want to achieve with your efforts. Do you want to promote a new product that you have launched, or you want to increase your sales? Who are you going to talk to? Who is your audience?

Budget and Reach

This is an important aspect of figuring out your advertisement budget. If you don’t know how to figure that out, you may not be able to do it right. Similarly, you won’t be able to know where your money is going. After all, if you are not targeting the right audience, you may not be able to achieve your desired results.

For instance, a 30-second ad on TV on a non-prime time show may cost you a few thousand. On the other hand, the same ad will cost you a hundred thousand during the telecast of an IPL. So, it’s a good idea to hire a media planning consultant to do things the right way. They can create an inexpensive media solution that you can monitor and tailor based on the needs of your brand.

ROI and Measurability

Today, technology has made it possible to target advertising campaigns for effective reach. With the right solutions, it’s possible for you to put together an advertising plan in short order. Nowadays, the media solutions are offered for TV.

So, these are a few reasons that will show you the importance of media planning in the here and now, especially if you have a business to run.

Hope this helps.


Media Planning in Today’s Digital Age

Today, traditional media is losing its viewership to digital media. Therefore, brands and businesses of today are looking for new ways in order to reach their target audiences. Nielsen reports that people between the ages of 18 and 24 spend less time watching TV and more on the web. Most of them are now using social websites to watch their favorite content.

If you want to ease your mind and get an insight into media planning, we have interviewed many experts. The tips that we have given below will help you create a balance between your digital and traditional media strategies

Putting Together a Balanced Media Plan

It’s important to opt for a good mix. Before you create a plan, make sure you take into account two mixes. First of all, you need a mixture of digital and traditional media. Secondly, you need a variety of available resources.

  1. Digital and Traditional: in spite of the change in the media environment, traditional and digital agencies complete one another. For instance, if a campaign targets a big as well as a small target audience, traditional media can work well for a great reach. On the other hand, advanced strategies may help you make sure that the subgroups get the required attention.
  2. Budget and small business: for a small business, it’s not possible to spend a great deal of budget to run expensive traditional media campaigns on radio and TV. As an alternative, they can turn to digital media. Looking for the right combination of these tactics is a great way of achieving the objective of a business.

In short, if you have a business to run and you are looking to choose between the traditional and digital advertising, we suggest that you consider the tips given in this article to make the right choice and if you need more assistance you can contact Top Vision Marketing 

Digital Campaign

Benefits of a Digital Campaign

Today, digital media is rising in popularity. That’s why it should be part of your marketing campaign. Given below are a few benefits of a digital campaign.

Targeting: a few decades back, the goal of different media buys was to target the masses. Today, many companies are trying to narrow down their scope in order to target individual audience. So, this is what digital media can do. Since you have access to specific data, you can find out the type of audience your ads are exposed to. With the data, it will be easier for you to place ads based on the type of audience you want to target.

Efficiency: With the help of the advanced options for targeting, advertisers can spend their budget in a manner that is more efficient. If you are an advertiser, you can rest assured that you are paying for the clicks and impression the campaigns generated.

Digital marketing is relatively measurable unlike other types of advertising out there. You can perform tests based on the measured data in order to find out messages that are giving results.

Low-Cost Entry: Even if you are on a tight budget, you can give a go to digital advertising. Targeting allows efficiency. So, no matter how small your budget may be, you can run a campaign efficiently.

The Bottom Line

Although the benefits of traditional media can’t be denied, digital media is gaining huge popularity with the passage of time. Today, we live in a world that is connected to the Internet. Potential customers and clients use their portable devices in order to watch TV, check emails, talk to people and click on ads on Facebook. So, it’s important to understand the difference between digital and traditional media to tap into new opportunities. That’s the only way to beat the fierce competition and stay ahead.