Online Lead Generation

Get the most out of online lead generation.

A few ways to make your opt-in lists most effective for online lead generation:

• Tweak them to test results. Creativity may really pay off here. For example, if you’re a kitchen-appliances manufacturer, consider including questions about the cooking habits of potential leads: How often do they cook, what are the elements of their dream kitchen, and so on. Though you may never use this information in providing services, it may be the question that spurs them to respond.
• Try designing a few different versions of your opt-in form, asking for different combinations of information. You never know what may inspire visitors to respond to what you have to offer, so change it up!
• Consider co-registration. That’s when you place your opt-in offer check boxes on other site’s registration forms. It’s often a win-win for both parties involved.

Get Capella, get targeted leads!

• Lead Generation
• Co Registration
• Customer Acquisition
• Email Marketing
• Media Planning and Buying

The best way to quality leads - Opt-in lists work. These are lists where leads fill in a form indicating that they would like to receive information about your business. You’re far more likely to get a response from these warm leads than by sending cold emails.

A few more tips for quality leads in online lead generation:

• Partner with sites that are related to your demographic. You might consider sites that are complementary to your product or service – for example, if you’re a landscaper, you might co-register with a site that offers outdoor accessories.
• Keep track of name performance by co-registration source on the back end. That way, you’ll be able to measure which sources are sending you leads that convert, as opposed to lots of names that don’t go anywhere.
• Don’t partner with any site that you can’t personally review. Before partnering with any other site, make sure to test their form by entering your own contact information. That way, you’ll know that their practices are on the level.
• If you’re using a newsletter as part of your marketing offer, make sure to separate out the editorial and promotional newsletter elements. Allow potential leads to self-select.
• Famous name brands tend to get the best opt-ins, while unknown names get the lowest amount of response. If you can get Bob Vila’s name on there, that’s great --- otherwise, you might want to stick with promoting your services rather than dropping names that leads may or may not recognize. Eye-catching logos are helpful, and keep your copy short, sweet, and to the point. Less is often more.

Now, it’s time you partner with Capella for that quality leads that you are yearning for.