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Privacy
@ Capella Interactive Capella Interactive has created this statement in
order to demonstrate our firm commitment to privacy. We allow our users
to control the amount of personal information they provide to us. Capella
Interactive hopes that users will feel comfortable providing this information
to us, because this information allows us to tailor our Savings Offers
to each member's particular interests. However, we recognize that some
members will prefer not to provide certain requested information and so
we've designed Capella Interactive with the members' personal preferences
in mind.
What Information We Collect/How We Use It
Contact Information. Our registration form requires users to provide e-mail
address and zip code in order to register for the Capella Interactive
service. Users may provide additional information, such as categories
of interest, preferred stores, and demographic information (i.e. gender).
The additional information is not required to become a member, but many
members choose to supply the information so that they receive offers that
match their shopping interests and store preferences. Capella Interactive
uses the information in three ways: 1. At the member's request, we send
e-mails with targeted advertising, promotions and coupons based on user's
interests; 2. We contact users for feedback and surveys; and 3. We send
users other information about Capella Interactive.
Capella Interactive will present members with offers via email and a personalized
web page on behalf of leading retailers and service providers. Except
as otherwise stated, Capella Interactive will not knowingly share your
individual information with third parties without your authorization or
consent.
Profile Data.
We use profile data collected through the registration process described
above, and through voluntary actions of registered users of the Capella
Interactive service, consisting of demographic information and shopping
preferences to provide members with a personalized home page and tailored
e-mails. This information allows us to provide users with specific content
based on indicated interests and preferences. This information is not
required in order to receive the Capella Interactive service. Users may
provide as much or as little information as they choose. However, the
omission of certain information may limit the value of the Capella Interactive
experience for the member.
Capella Interactive acts as a consolidator of savings offers on behalf
of retailers and service providers. Geographic, demographic, and category
preference information across member profiles may be summarized for merchants
advertising on Capella Interactive. This helps prospective sponsors understand
the viewership they will reach. Aggregate information includes percent
membership by Age range and Gender, and Category preference.
Surveys & Contests
Both during the registration process and from time-to-time thereafter
our service requests information from users via contests and surveys,
including asking new members to complete a survey containing profile information
regarding their specific interests. Participation in these surveys or
contests is completely voluntary and the user therefore has a choice whether
or not to disclose this information. Information requested typically includes
contact information (such as name and shipping address), and demographic
information (such as zip code, age level). Information requested in surveys
or polls may be related to shopping behavior and/or other interests of
the member. Contact information will be used to notify the winners and
award prizes. Survey information will be used for purposes of monitoring
or improving the use and satisfaction of our service. The survey information
may also be used to determine which offers will be served to a particular
member.
Reports.
We provide reports to a limited number of companies with which we do business.
These reports include aggregate information about our users. The information
in these reports will not identify individual members. No information
is contained in the reports that would allow outside companies to contact
members directly.
Referral Program.
Participants in the referral program, provide us with contact information
(like the name and e-mail address) for friends and family whom they refer.
By providing such information, the referring participant certifies that
they have received permission from the referred person to disclose such
contact information and that the referred person has given their permission
to receive email communications from Capella Interactive. We treat referral
information with the same confidentiality as member information. Capella
Interactive sends the referred person an e-mail. The person referred to
us only becomes enrolled if they choose to respond to the e-mail and enter
their information.
Membership Card Data.
Capella Interactive may receive data about member purchases from merchants
that accept the Capella Interactive Membership Card. This information
is used to provide additional offers in which members may be interested.
Changes in Privacy Practice In the event of any fundamental amendment
to the privacy statement for Capella Interactive, both the new and the
old privacy statements will be posted for a period of 30 days on this
Privacy Policy page. Users will be notified by email 30 days in advance
of the Privacy statement change. A link to the new statement will also
be displayed on the site. After 30 days, only the new privacy statement
will appear. During the 30 day period, users may change their status with
Capella Interactive as described in the "Changing Your Status"
section of the Privacy Statement or as described in any notice. After
30 days, the new privacy policy will be in effect regarding the usage
and treatment of information.
Cookies
We use cookies to save your password so you don't have to re-enter it
each time you visit our site. Cookies are a standard internet technology
that allow us to store and retrieve the login information on your system.
Cookies, by themselves, cannot be used to determine the identity of any
of our users.
Cookies are also used on Capella Interactive so that the web pages presented
to you are consistent. Based on this implementation of session management,
you must have cookies enabled to use our site.
Finally, when a user comes to Capella Interactive from certain other web
sites, a cookie may be placed by a third party ad server that helps Capella
Interactive understand how new members come to our site. The third party
ad server places similar cookies on other web sites so that it understands
your interests across web sites.
Although cookies must be enabled to access Capella Interactive, this specific
third-party cookie does not have to be present in your 'Cookies' folder
to access our site. If you wish to eliminate cookies placed by this third
party server, you must delete them from the 'Cookies' folder in the 'Windows'
folder of Microsoft Windows systems. If you are not able to determine
which cookies are being set by this server, you may choose to delete all
cookies. However, this action will eliminate any control information that
has been set-up by other web sites you visit.
Log Files
Log files are generated on all web sites on the Internet, including Capella
Interactive. These files are set according to the standards for HTTPD
web server technology as described by the standards organization, W3C
(WorldWideWeb Consortium). These Log files contain 'clickstream information'
(i.e. transactions about the web pages viewed during a session, including
the originating web site/web page, navigation to another web site/web
page, the type of browser used, date/time, and success status of the server
transaction). Links between pages are described using a URL (Universal
Resource Locator) address, http://www.CapellaInteractive.com. Each page
viewed has a unique address that is recorded as a transaction in the server
log. Transactions about all pages viewed on Capella Interactive are analyzed
to administer the web site and to count visits to a page. An individual's
session activity in the logs is associated with an account for the purpose
of generating relevant savings offers. Finally, web site design uses log
transactions to optimize site navigation.
Security
This site has implemented reasonable security measures in an effort to
prevent the loss, misuse or alteration of the information under our control.
Capella Interactive uses reasonable networking, server, database, and
procedural mechanisms in an effort to safeguard the integrity and privacy
of data.
Capella Interactive also protects user information off-line. All of our
users' information is restricted in our offices. Only employees who need
the information to perform a specific job are granted passwords to access
personally identifiable information. Furthermore, all employees are kept
up-to-date on our security and privacy practices. Every quarter, as well
as any time new policies are added, our employees are notified and/or
reminded about the importance we place on privacy, and what they can do
to ensure our customers' information is protected. Finally, the servers
that we store personally identifiable information on are kept in a secure
environment, behind a locked cage.
Capella Interactive is committed to protecting the privacy of our members
and we will continue review and implement new technologies as necessary
to maintain the security of our networks and servers.
Links
This web site contains links to other sites. Please be aware that Capella
Interactive is not responsible for the privacy practices of such other
sites. We encourage our users to be aware when they leave our site and
to read the privacy statements of each and every web site that collects
personally identifiable information. This privacy statement applies solely
to information collected by this Web site.
Third Parties
Capella Interactive may provide your personal information to third parties
for data services which may include, but are not limited, to data cleansing,
merge-purge, appending and mapping. Capella Interactive does not allow
third parties to collect information from users of the Capella Interactive
website. Capella Interactive contains links to other sites. Please be
aware that Capella Interactive is not responsible for the privacy practices
of such other sites. We encourage our users to be aware when they leave
our site and to read the privacy statements of each and every web site
that collects personally identifiable information. This privacy statement
applies solely to information collected by this Web site. Capella Interactive
does not share any personally identifiable information with third parties,
other than for the purposes described herein.
Changing Your Status If you would like to change any of your profile information,
login to Capella Interactive, and click on the "Update Preferences"
button, and follow the directions. This will automatically change the
information contained in our database. Because we want our users to feel
completely comfortable using the Capella Interactive services, you have
the option of not receiving e-mails as part of our service. You may answer
'no' to "I would like to receive e-mails with savings offers"
on your personal profile page and you will no longer receive e-mails as
part of our service. Alternatively, send an e-mail to Unsubscribe@CapellaInteractive.com.
A user may also opt-out their personally identifiable information through
an opt-out box, via email, or "reply" to Unsubscribe on their
confirmation email.
Children Under the Age of 13 years Capella Interactive does not knowingly
collect information from children under the age of 13 years. Capella Interactive
does not wish to collect information from children under 13 years old.
By registering with Capella Interactive, the new member certifies that
they are not under the age of 13 years. If a user indicates their age
as under 13 then their personally identifiable information will automatically
be removed from the Capella Interactive database and will not be retained.
Limits of Confidentiality Notwithstanding the foregoing, Capella Interactive
may disclose member information to third parties when Capella Interactive
determines in its sole discretion that it is reasonably necessary to do
so for regulatory, legal or systems and data maintenance purposes.
Sale of Assets, Merger or Acquisition In the event Capella Interactive
merges, is acquired by or sells its assets to a third party, Capella Interactive
may disclose member information as is reasonably necessary to affect any
such merger, acquisition or sale. Members will be given the opportunity
to opt-out of the Capella Interactive Service consistent with our "Changes
in Privacy Practice" section. Any such party with whom Capella Interactive
merges or whom acquires some or all of the assets of Capella Interactive
may not have the same or similar privacy guidelines as set forth in this
Policy and may use member information in a manner other than as set forth
herein.
Contact Us If you have any questions about this privacy statement, the
practices of Capella Interactive, or your dealings with Capella Interactive,
info@capellainteractive.com.
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