
prospects, engage visitors, and strengthen reach while improving your ROI.
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SolutionsThe internet offers the most effective and efficient marketing opportunities. The online direct response process starts with gathering email addresses from prospects and customers. Capella's lead generation programs help you ![]() prospects, engage visitors, and strengthen reach while improving your ROI. Tracking & RetentionTracking & Retention solutions give you access to multiple variations of campaign results. Results that can be viewed include: open rates, response rates, response behavior, click-throughs, conversions, referrals, response and conversion rates in referrals bounces, unsubscribes, etc. Keep learning about each customer with every new campaign you deliver. Regardless of consumer response, Capella maintains a profile of every one of your prospects or customers. At any time, you have the ability to add demographics, analyze open rates, response rates, conversions and referrals by individual customer,by campaign, category or offer. Such information can help you better design futurecampaigns and more accurately target recipients. SearchAccording to Nielsen/NetRatings, one in three Americans uses a search engine. Online shoppers set a trend during the last holiday season by turning to search engines to find online stores. Ask us how we can help your business be found within Search and Optimization.
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![]() Capella Interactive's solutionsCapella Interactive's solutions enable marketers to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships.
Customer AcquisitionWe are experts at helping clients build a list from scratch. Permission based opt-ins or list building can originate from banners, pops, or co-registration with promotional offers such as contests, newsletter requests, sample offers, etc. We show you how to execute cost-effective turn-key marketing solutions that deliver on a performance basis.
Media Planning and BuyingOur expertise and our relationships with numerous online media properties enable us to identify the most impactful placements that fit your overall strategy and negotiate thebest price and flexible terms for our clients.
Email MarketingCapella's email delivery platform lets you craft the appropriate message, target the relevant audience, incorporate the right incentive and deliver the package at the right time.Companies use our email platform because of our ability to maintain a separate profile for each one of their prospects or customers. At any time, you have the ability to analyze open rates, response rates, conversions and referrals by particular customer, by campaign, category, or offer.
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B2B Lead Generation
Co Registration
Co-Registration
Customer Acquisition
Media Planning Resource Guide
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